SISTEM PENYULUHAN PERIKANAN DALAM PERSPEKTIF KOMUNIKASI (Studi di Kota Pekalongan, Provinsi Jawa Tengah)

Abstract

This study discusses the effectiveness of fisheries extension from the perspective of its organization using the organization communication approach. lt also analyses the effectiveness by adopting communication effectiveness theory of Harold Laswell and communication model of Harold Laswell and Gebner. It furthermore examines the effectiveness of fishenes exfenslon in aneffort to increase fisheries productivity by using diffusion of in novations theory. Some findings of this study explains that fisheries extension workers have not well organized, while at the same time the process of fisheries exfension has not been properly conducted. Similar conclusion can be seen from the innovation diffusion theory. Cultural Cultur constraint is arguably said behind the workers'difficulty in creating expected understanding